Passion. Experience. Diligence.

Whys Woman delivers wellness solutions informed by thoughtfully crafted, timely global research—connecting lived experience with 18 years of communication expertise and professional health coaching.

Our mission is to reframe conventional understanding, challenge norms that uphold the status quo, and inspire positive change—whether personal, cultural, or systemic. Our work lives at the intersection of curiosity and social consciousness—grounded in fairness, empathy, and transformative insight.

From the root causes of eating habits and unhealthy perceptions to biased policies, and historical narratives, we investigate the forces that shape human behavior and collective well-being. Through investigative research, health-centered wellness coaching, strategic brand communication alignment, and ethics-driven storytelling, we empower individuals, organizations, and communities to create meaningful, lasting change.

Black and white photo of Nadine Ghazzawi with long hair, glasses, and a blazer standing in front of a brick wall, smiling.

Meet the Founder


  • A dedicated historian with over 18 years of experience in strategic communications based in the United States. Her professional journey began in 2007, shortly after graduating from university, when she stepped into a creative role with TBWA in the vibrant city of Beirut. By 2012, she had transitioned into client advisory roles within the branding and advertising industries, relocating to the dynamic hub of Dubai. She collaborated with globally renowned agencies such as Landor, Ogilvy, Brash, JWT, BBDO, and others.

    Nadine’s work has earned prestigious recognition, including awards from Dubai Lynx and the Transform Awards, and she has led strategic communications for major global brands such as Emirates Airlines, Meta, Kimberly-Clark, Virgin Mobile, IBM, and the Government of Dubai.

    Beyond her professional accomplishments, Nadine is passionate about music, fashion, and wellness. She was the lead singer in a band called High Hopes during her college years, her senior project was graded A++ for creating her own fashion line, and in 2020, she became a certified health coach and has since partnered with wellness retreats to share her knowledge, including native cultures. Her work is grounded in a philosophy of connecting conventional practices with unconventional perspectives.