When the directors envisioned MamaOlinda—Pucallpa’s first integrated destination for living, working, and healing—they engaged Whys Woman to help the project stand out in the village’s quieter, slower-paced environment. We saw this brand as an opportunity to reset expectations and create a distinctive presence that would resonate with the local community.

Our approach was bold, vibrant, and inspiring. We infused the natural energy of the island into a compelling narrative for MamaOlinda, giving the brand an effervescent yet enduring charm designed to captivate and entice clients seeking an authentic and adventurous experience. From the overarching guiding principles down to the smallest details, the retreat was crafted to embody homes that reflect their owners’ taste, refinement, and aspirations.

Through the creation of the MamaOlinda brand, we contributed to the village’s economic and cultural growth. The community continues to thrive, most recently enhancing the visitor experience with live music and a signature welcoming meal to introduce clients to the center —initiatives inspired by the growth plan we developed, which equipped our client with a roadmap for sustaining momentum, and generating new ideas long after Whys Woman’s work was complete.