As a previous global director who worked with leading strategists in ad and branding agencies since 2007; in my view, strategy exists to solve obvious and non-obvious problems.
 However, as a recent historian the word ‘strategy’ changed its meaning based on the era of interest, and the century. Noticing the commonality though, has always been associated with either leadership, or general set of behaviors, aka human-behaviors. Therefore the common misconception of strategy was a generational built, if I want to describe it in short.

It all begins with an example.

It all begins with a survival.

It all began with a rival.