As a previous global director who worked with leading strategists in ad and branding agencies since 2007; in my view, strategy exists to solve obvious and non-obvious problems.
 However, as a recent historian the word ‘strategy’ changed its meaning based on the era of interest, and the century. Noticing the commonality though, has always been associated with either leadership, or general set of behaviors, aka human-behaviors. Therefore the common misconception of strategy was a generational built, if I want to describe it in short.

Every day, abuse seeks power, hidden in the office tower; Some detect it in the hour, others cower, unaware of sour. Abuse extends beyond love’s bower, manipulation’s stealthy bauer; Boundaries twisted, meant to lower, control disguised as subtle bummer.

Perception’s gift is self-reflection, nine types reveal our soul’s direction; The Enneagram’s a deep detection, a map to find our truest connection. Some companies use this selection, to guide their hires with wise inspection; Others skip this introspection,
blind to strengths or misperception.